We are building India's first AI-native consumer brands platform — starting with nutrition and wellness, operating across three proprietary engines, and run by founders who have already manufactured demand, exited at $100M, and built audiences of millions.
India's consumer health market is at a structural inflection point. The market is large, growing, and underserved — but it has never had operators like us. We are not a first attempt. We are a second act, armed with a playbook that has already produced #1 brands, nine-figure exits and audiences in the millions.
We are layering AI across the full value chain — not as a feature, but as the operating model — to build brands that are structurally more profitable and defensible than anything this category has seen.
If you believe AI will define the next generation of consumer health winners, and you back founders who have already done the hard parts, this is the conversation to be in.
Platform target — Meridian engine
3× better RoAS — with a fraction of the team size.
Three structural forces are converging right now — and they will not wait.
India's discretionary health spend is growing faster than GDP. Urban consumers are moving from reactive to preventive health — and they are willing to pay premium for trusted solutions.
AI makes it possible — for the first time — to run content, product and go-to-market at scale with a small, high-quality team. The efficiency curve is bending rapidly in favour of AI-native operators.
A generation of expert practitioners has built audience trust — and is actively looking for a partner who can translate that trust into a business. The supply of willing, high-quality experts is deep and growing.
Reach out to our founders directly on LinkedIn, or write to us below. We respond to every genuine enquiry.
Based in Mumbai, India. Reach us directly — we welcome conversations with investors and partners.
Connect with the founders on LinkedIn
Whether you are an investor, a practitioner or someone who wants to explore a partnership — fill in the form below and we will get back to you.